Living in digital baroque

Ornament is not a crime – THE HOUSE will be will be a contemporary synthesis of the arts, changing the vision of the city

The Project

THE HOUSE is a unique example of architecture in Berlin, bringing together art and architecture in one building. James Guerin, founder and CEO of NATULIS LIVING, is the initiator and developer of this extraordinary project. As someone who is interested in all aspects of culture, James Guerin encouraged collaboration between the artist Thomas Eller and the architect Thomas Hillig. In doing so he opened a new chapter in the discourse about the relationship between image and architecture.

THE HOUSE will be a contemporary synthesis of the arts, changing the vision of the city. James Guerin considers this to be a manifestation of the creativity of the capital city which he helps to fashion. Art is a matter close to his heart. He not only develops major architectural projects but Natulis Art Temporary has created a platform for the promotion of art interventions. James Guerin strikes out in a new direction with this project, seeking a synthesis of art and architecture.


Living in the centre

The centre of Berlin is quite simply the best location for a project like . After the fall of the Berlin Wall, a gravitational force promoting social change developed in the heart of the capital. Here, east and west have merged effortlessly in a creative mix of studios, art dealerships and clubs.

Berlin-Mitte is the playground of Berlin society. Many prominent personalities can be found here, and not only politicians, celebrities and cultural trendsetters.
The centre is multifaceted: art metropolis, boulevard, centre of power and home of the digital avant-garde. People from all corners of the world make Berlin their home and are particularly drawn to Berlin-Mitte.

Street life in Berlin

Ormanents in the digital age

Baroque architecture was characterised by the quest for artistic synthesis with respect to art, sculpture and architecture. Trompe-l’œil architecture and pictorial space merge into an overall image which appeals to and transports the observer, as we would say today, into a virtual world. Ornamentation is not an end in itself, but diversifies a space, breathes life into the surface area and sets dynamic powers free within the architectural space. The fusion of imaginary and actual space is today once again an experience which is relevant and evident in our daily lives.

Fusion of photography and architecture

What is space and what is the relationship between image and architecture? Modern digital illustration facilities unfold multiple perspectives and give space a temporal dimension. This is the hypothesis of American media scholar Timothy Murray, who coined the term in his 2008 publication, ‘Digital Baroque’. The artist Thomas Eller and architect Thomas Hillig have taken up this concept and created a new symbiosis of art and architecture with respect to project.

Modernistic in their impression, the clear architectural shapes of the extraordinary building seem to disappear. Several stages of the digital design process are visible in the relief of the building’s façade. Pictorial and architectural space interact in a way that was last seen in buildings of the Baroque period. The building is immersed into the pictorial space, connecting the inside and outside and making the architecture come alive.

The view to Anklamer Strasse.
Objects on a fleemarket in the neigborhood

In Mitte, east and west have merged effortlessly in a creative mix of studios, art dealerships and clubs.

The House

Anklamer Straße 37

The House

Anklamer Straße 37

The House
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